A methodology is a system of methods used in a particular area or study.

It is a systematic process or procedure to achieve a goal, in this case a collection of best practices that are applicable to the fan journey for the sports and entertainment industry.

The success of the methodology is rooted in the participation of industry thought leaders and experts from relevant segments of the sports and entertainment industry.

These knowledgeable participants provide perspectives and experiences that can identify relevant lessons, critically evaluate data and empirical (observed or experienced) evidence, and translate lessons learned into best practices.

The methodology is repeated annually to identify lessons learned, determine solutions and potential best practices, review and supplement data and information about the best practices, vet new and existing practices, and refine and publish best practices.