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Best Practices Summit for the Sports & Entertainment Fan Journey

February 27 - March 1, 2023 Mercedes-Benz Stadium Atlanta, GA

Days
Hours
Minutes

Video Copyright ©Mercedes-Benz Stadium used with permission. 

It's About the FANS!

Image Copyright ©Mercedes-Benz Stadium used with permission. 

The Innovation Institute for Fan Experience (IIFX) is excited to be hosting the Inaugural Best Practices Summit for the Sports & Entertainment Fan Journey on February 27- March 1, 2023, at the Mercedes-Benz Stadium in Atlanta, Georgia.
Quality offerings are intertwined with every touchpoint along the fan journey. This Summit is focused on exploring these touchpoints and enhancing the expertise of those responsible for the design and planning of the sports & entertainment fan journey. Today’s fan demands a memorable and immersive live event experience from start to finish. The investment in these fan touchpoints and eliciting meaningful feedback from the fans about their experience is monumental. A Connected Venue is the ecosystem of people, processes, and technologies that engage fans before they make a purchasing decision pre-event facilitates their journey from their home to the venue, connect with them throughout the event, and concludes with fan feedback about their experience.
Creating an ideal fan experience results in measurable revenue growth, operational efficiency, new and repeat attendance, workforce professional growth, and development, and maximized health, safety, and security through best practices and high-quality services.
SUMMIT FOCUS

Challenges facing the sports & entertainment industry shifting to digitally smart and connected venues

To enable digitization and connectedness,  sports and entertainment venues must create an environment where the stadium or entertainment venue comes alive – physically and digitally – to engage fans, patrons, teams, and sponsors. Join us as we work together with industry professionals identifying best practices for sports and entertainment venues. 

Image Copyright ©Mercedes-Benz Stadium used with permission. 

Image Copyright ©Mercedes-Benz Stadium used with permission. 

SUMMIT ATTENDEES

Shaping the best practices for the Sports & entertainment Fan Journey

The 2023 Best Practice Summit for the Sports & entertainment Fan Journey will feature some of the most respected and knoweldgeable professionals in the sports and entertaiment arena industry. With keynotes and workshop sessions led by industry leaders, attendees will help shape the best practices and methodolgies of the Fan Journey. 

Connected Fan Experience

Everything is connected to the fan experience in and around the venue.  Be on the forefront of  the latest trends, technologies and best practices as they relate to the myriad of fan touchpoints including:

Summit Purpose

The purpose of the Fan Journey Best Practices Summit is to document a collection of vetted Best Practices to assist those responsible for the design and planning of the sports & entertainment fan journey.

A best practice is a technique or methodology that, through experience and research, has reliably shown itself to lead to the desired result.

  1. In practical analysis, a “best” or “smart” practice is a clear and concrete behavior that solves a problem or achieves a goal under most conditions.
  2. A field-tested Best Practice is a program, activity, or strategy that when properly implemented, has worked effectively, produced successful outcomes, and is supported to some degree by objective and subjective data sources.

Why Attend

Networking opportunities with industry professionals and thought leaders.

Image Copyright ©Mercedes-Benz Stadium used with permission. 

Contribute to shaping industry best-practices for the fan journey.
Behind the scenes tour of fan journey leading sports and entertainment arena.
Mercedes-Benz

Image Copyright ©Mercedes-Benz Stadium used with permission. 

Register today to reserve your spot