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FAN JOURNEY Best Practices Summit
for Sports & Entertainment

1 - 2 May 2024 Mercedes-Benz Stadium Atlanta, GA

Days
Hours
Minutes

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Presented by:

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It's About the FANS!

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JOIN US 1-2 MAY 2024

The Innovation Institute for Fan Experience (IIFX) is excited to be host the Fan Journey Best Practices Summit for the Sports & Entertainment Industry from 1-2 May 2024, at Mercedes-Benz Stadium in Atlanta, Georgia.

Our Purpose - Build and Refine the Industry's Fan Journey Best Practices Playbook

The purpose of the Fan Journey Best Practices Summit is to document a collection of vetted Best Practices to assist those responsible for the design and planning of the sports & entertainment fan journey.

A best practice is a technique or methodology that, through experience and research, has reliably shown itself to lead to the desired result.

  1. In practical analysis, a “best” or “smart” practice is a clear and concrete behavior that solves a problem or achieves a goal under most conditions.
  2. A field-tested Best Practice is a program, activity, or strategy that when properly implemented, has worked effectively, produced successful outcomes, and is supported to some degree by objective and subjective data sources.

Deliver the Experience the Fans Demand

Today’s fan demands a memorable and immersive live event experience from start to finish.  Fans are demanding more interactivity and personal involvement in every aspect of the event and the fan journey.

Quality offerings are intertwined with every event touchpoint, including tickets, parking, food & beverage, suites, guest services, marketing, membership, safety, security, and more along the fan journey. This Summit is focused on exploring these touchpoints and enhancing the expertise of those responsible for the design, planning, operations of the sports & entertainment fan journey.

The investment in these fan touchpoints and eliciting meaningful feedback from the fans about their experience is monumental.  A Connected Venue is the ecosystem of people, processes, and technologies that engage fans before they even make a purchasing decision.  Every pre-event touchpoint facilitates a personal journey from the fan’s home to the venue, connect them with amenities and services throughout the event, and concludes with fan feedback about their experience after the event.

Creating an ideal fan experience results in increased revenue, greater attendance, sustainable growth, operational efficiency, and maximized health, safety, and security for a high-quality fan experience through best practices and high-quality services.

2024 SUMMIT FOCUS

We explore the challenges facing the sports & entertainment industry as it shifts to digitally smart and connected venues

To enable connectedness,  sports and entertainment venues must create an environment where the stadium or entertainment venue comes alive – physically and digitally – to engage fans, patrons, teams, and sponsors. Join us as we work together with industry professionals identifying best practices for sports and entertainment venues. 

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Attendee Pricing

REGISTER TODAY

An Individual Attendee is attending the Fan Journey Best Practices Summit in a personal capacity.

REGISTER TODAY

A Non-Sponsor Corporate Attendee represents a company that works with or in the sports & entertainment industry that has elected not to sponsor the Fan Journey Best Practices Summit.

Register today to reserve your spot

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2024 SUMMIT ATTENDEES

Shaping the Fan Journey Best Practices for the Sports & Entertainment industry

The 2024 Fan Journey Best Practice Summit for the Sports & Entertainment industry will feature some of the most respected and knowledgeable professionals in the sports and entertainment industry. With keynotes and workshop sessions led by industry leaders, attendees will help shape the best practices and methodologies of the Fan Journey. 

ATTEND THE 2024 SUMMIT

The Innovation Institute invites Sports & Entertainment industry professionals and professionals from stadiums, arenas, teams, industry vendors, public services, technology solution providers and others whose work and organizations enhance the fan journey. These professionals include:

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Help Build the Connected Fan Experience

Everything is connected to the fan experience in and around the venue.  Be on the forefront of  the latest trends, technologies and best practices as they relate to the myriad of fan touchpoints including:

Why Attend

Networking opportunities with industry professionals and thought leaders.

Image Copyright ©Mercedes-Benz Stadium used with permission. 

Contribute to shaping industry best-practices for the fan journey.
Behind the scenes tour of fan journey leading sports and entertainment arena.
Mercedes-Benz

Image Copyright ©Mercedes-Benz Stadium used with permission. 

Register today to reserve your spot