It's About the FANS!
Image Copyright ©Mercedes-Benz Stadium used with permission.
SUMMIT FOCUS
Challenges facing the sports & entertainment industry shifting to digitally smart and connected venues
To enable digitization and connectedness, sports and entertainment venues must create an environment where the stadium or entertainment venue comes alive – physically and digitally – to engage fans, patrons, teams, and sponsors. Join us as we work together with industry professionals identifying best practices for sports and entertainment venues.

Image Copyright ©Mercedes-Benz Stadium used with permission.

Image Copyright ©Mercedes-Benz Stadium used with permission.
SUMMIT ATTENDEES
Shaping the best practices for the Sports & entertainment Fan Journey
The 2023 Best Practice Summit for the Sports & entertainment Fan Journey will feature some of the most respected and knowledgeable professionals in the sports and entertainment arena industry. With keynotes and workshop sessions led by industry leaders, attendees will help shape the best practices and methodologies of the Fan Journey.
Connected Fan Experience
Everything is connected to the fan experience in and around the venue. Be on the forefront of the latest trends, technologies and best practices as they relate to the myriad of fan touchpoints including:
- Communications
- Crowd Management
- Design
- Food & Beverage
- Hospitality
- Guest Services
- Parking
- Wayfinding
- Premium Space
- Retail
- Safety
- Security
- Ticketing
- Transportation
- Technology/IT Cyber
- And Much More!
Summit Purpose
The purpose of the Fan Journey Best Practices Summit is to document a collection of vetted Best Practices to assist those responsible for the design and planning of the sports & entertainment fan journey.
A best practice is a technique or methodology that, through experience and research, has reliably shown itself to lead to the desired result.
- In practical analysis, a “best” or “smart” practice is a clear and concrete behavior that solves a problem or achieves a goal under most conditions.
- A field-tested Best Practice is a program, activity, or strategy that when properly implemented, has worked effectively, produced successful outcomes, and is supported to some degree by objective and subjective data sources.
Why Attend
Networking opportunities with industry professionals and thought leaders.


Image Copyright ©Mercedes-Benz Stadium used with permission.
Contribute to shaping industry best-practices for the fan journey.
Behind the scenes tour of fan journey leading sports and entertainment arena.

Image Copyright ©Mercedes-Benz Stadium used with permission.